STORYTELLING TRAINING • HONG KONG & ASIA

Brand Storytelling Training for Hong Kong and Asia

Dr Bernie Wong helps marketing, communications and leadership teams turn complex ideas into clear, memorable stories—combining brand strategy, audience insight and responsible AI-assisted content development.

What is brand storytelling training?

Brand storytelling training teaches teams how to organise facts, customer insight and evidence into narratives that people can understand, remember and act on. The programme is designed for practical business use—from campaigns and presentations to leadership communication and content created with AI.

What your team will learn

  • Identify the audience insight that makes a story relevant.
  • Build a clear narrative around tension, evidence, meaning and action.
  • Turn product features, research and data into memorable communication.
  • Adapt one core story for campaigns, presentations and leadership messages.
  • Use generative AI to explore and refine ideas without losing accuracy, judgement or brand voice.

Storytelling training programmes

01

Brand Storytelling for Marketing

Develop audience-led brand narratives for campaigns, social media, content marketing and customer communication.

02

Corporate & Leadership Storytelling

Communicate strategy, change and complex ideas with clarity, credibility and a purposeful call to action.

03

AI-Assisted Storytelling

Use generative AI for research, ideation and iteration while protecting factual accuracy, human judgement and brand consistency.

A practical storytelling framework

  1. Audience: understand what matters to the people you need to reach.
  2. Tension: define the problem, change or opportunity that creates momentum.
  3. Evidence: support the narrative with facts, examples and proof.
  4. Meaning: connect the message to a clear human or business value.
  5. Action: make the next step specific and easy to understand.

Flexible formats for Hong Kong and APAC teams

Choose a keynote, half-day workshop, full-day programme or multi-session learning journey. Delivery can be customised for marketing, communications, sales or leadership teams and provided in person or online in English, Cantonese or Mandarin.

Why train with Dr Bernie Wong?

Dr Bernie Wong is the Founder of Social Stand Limited, Associate Professor of Practice at Hong Kong Baptist University and Visiting Lecturer at The Hong Kong Polytechnic University. He has delivered more than 500 keynotes, seminars and workshops across Asia and has worked with organisations including Starbucks, Marks & Spencer, GAP, Adidas and Disney.

Frequently asked questions

Who is this storytelling training for?

It is designed for marketing, communications, content, sales and leadership teams that need to make complex ideas clearer and more memorable.

Can the programme be customised?

Yes. Examples, exercises and case discussions can be adapted to your industry, audience, objectives and participants’ experience.

Does the programme include AI tools?

Yes, where relevant. Participants can learn practical ways to use generative AI for research, ideation and refinement while maintaining human judgement, factual accuracy and brand voice.

What languages and delivery formats are available?

Programmes can be delivered in English, Cantonese or Mandarin, in person or online, as a keynote, half-day workshop, full-day programme or multi-session learning journey.

Can Dr Wong deliver training outside Hong Kong?

Yes. Programmes are available for organisations in Hong Kong and across APAC, subject to schedule and delivery requirements.

Build a story your audience will remember

Share your audience, business challenge and preferred format. Dr Wong can recommend a focused storytelling programme for your team.

English