AI is reshaping marketing workflows at every level — from content production to campaign strategy. Teams that apply AI tools effectively will create more, move faster and outperform competitors who don’t. Dr Bernie Wong delivers practical, hands-on AI marketing training for corporate teams in Hong Kong, drawing on 15+ years of digital marketing experience and deep expertise in AI tools and brand storytelling.
What You Will Learn
- AI tools for content creation: Use leading AI writing and image generation tools to produce on-brand content at scale — from social captions and blog posts to campaign copy and visual assets.
- AI-powered social media strategy: Apply AI for audience research, trend spotting and performance optimisation across LinkedIn, Instagram and Facebook.
- Prompt engineering for marketers: Write precise, effective prompts to get consistent, high-quality outputs from AI tools — a core skill for every modern marketer.
- AI in brand storytelling: Use AI to strengthen your brand narrative, personalise messaging at scale and maintain a consistent voice across all channels.
- Automating marketing workflows with AI: Identify where AI can eliminate repetitive tasks, reduce turnaround time and free your team for higher-value work.
- Measuring AI marketing performance: Set meaningful KPIs for AI-assisted campaigns, interpret outputs and improve your strategy based on results.
Training Formats
- Half-Day Workshop: A focused three-hour session introducing your team to the most impactful AI marketing tools and use cases — ideal for teams exploring AI for the first time.
- Full-Day Corporate Training: A comprehensive, hands-on day covering the full AI marketing toolkit, from content creation and social strategy to workflow automation and performance measurement.
- Multi-Session Programme: A structured series of sessions that builds lasting capability across your marketing function, with time between sessions for your team to apply learning in live campaigns.
Who This Training Is For
This AI marketing training is designed for professionals who need practical, immediately applicable skills — not theoretical overviews. It is suited for:
- Marketing managers responsible for content, campaigns and brand communications
- Social media teams looking to increase output quality and efficiency
- Brand managers who need to maintain consistency while scaling content production
- Business owners who want to understand how AI can give their marketing a competitive edge
- C-suite executives seeking a strategic overview of AI’s role in marketing and how to lead the transition within their organisation
Why Dr Bernie Wong
- Academic credentials in marketing: Doctor of Business Administration in Marketing (The Hong Kong Polytechnic University) and Master of Science in New Media (The Chinese University of Hong Kong).
- 15+ years of hands-on digital marketing experience: Over 500 training sessions delivered across industries, with practical knowledge earned from running real campaigns.
- Trainer for Fortune 500 brands: Clients include Starbucks, GAP, Adidas, Disney, Marks & Spencer, L’Oréal and Canon — a proven track record with complex, large-scale marketing organisations.
- Training delivered in your preferred language: Fluent in English, Cantonese and Mandarin, so there is no language barrier between the content and your team.
Frequently Asked Questions
What AI tools are covered in Dr Bernie Wong’s AI marketing training?
Sessions cover AI tools relevant to marketing teams — including large language models for copywriting, AI image generation platforms, social media AI features and workflow automation tools. The toolkit is updated regularly to reflect what is current and practical in a Hong Kong business context.
Is this AI marketing training suitable for beginners?
Yes. The training is structured to be accessible to participants with no prior AI experience while remaining substantive for those who have already experimented with AI tools. No technical background is required — this is marketing training, not a technology course.
Can the AI marketing training be customised for our industry?
Yes. Every corporate training engagement is tailored to your industry, team roles and specific marketing challenges. Examples, case studies and exercises are selected to be directly relevant to your sector, whether retail, finance, hospitality, professional services or another field.
How long is the AI marketing training programme?
Programmes range from a three-hour half-day workshop to a full day, or a multi-session series spread across several weeks. The right format depends on your objectives and how deeply you want to build capability. A short discovery conversation will identify the most effective option for your team.
How do I enrol my team in AI marketing training in Hong Kong?
Use the contact form or button below to request a free consultation. Dr Bernie Wong will discuss your team’s goals, size and preferred schedule, then provide a tailored proposal. Training is available in-person in Hong Kong and can also be delivered virtually for distributed teams.
Book AI Marketing Training for Your Team
Ready to equip your marketing team with the AI skills they need to stay competitive? Contact Dr Bernie Wong to discuss your training objectives and receive a tailored proposal for your organisation.
