A Few Words

About Dr Bernie Wong Kai Leong (黃啟亮博士)

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Dr Bernie Wong Kai Leong

Dr Bernie Wong Kai Leong (黃啟亮博士) is a Hong Kong-based AI and storytelling trainer, digital marketing speaker, consultant and educator.
  • Which global brands has Dr Bernie Wong worked with?

    As Founder of Social Stand Limited, Dr Wong has worked with leading global brands including Starbucks, Marks & Spencer, GAP, Adidas and Disney, using data, creativity and brand storytelling to strengthen audience engagement and brand impact.

  • How does Dr Wong combine AI, storytelling and digital marketing?

    His work combines artificial intelligence, brand storytelling, digital strategy and social media marketing, turning complex technologies and audience insights into practical strategies for businesses, government departments, professional bodies and NGOs.

Dr Wong has delivered more than 500 keynotes, seminars and workshops across Asia for corporations, government departments, professional bodies and NGOs. He is known for making complex ideas in AI and marketing accessible, interactive and practical.

He is an Associate Professor of Practice at Hong Kong Baptist University and a Visiting Lecturer at The Hong Kong Polytechnic University. He holds a Doctor of Business Administration in Marketing from The Hong Kong Polytechnic University and a Master of Science in New Media from The Chinese University of Hong Kong. His doctoral research analysed a sample of 40,000 branded Instagram and TikTok short videos to examine how storytelling factors influence user engagement.

Dr Bernie Wong Kai Leong — AI, storytelling and digital marketing trainer in Hong Kong

Bridging Industry, Academia and Media

Alongside his consulting and training work, Dr Wong develops and teaches courses in social media marketing, digital marketing strategy, applied generative AI, content marketing and storytelling. He is also a columnist and an experienced radio and television programme host.

Industry leadership

Dr Bernie Wong founded Social Stand Limited in 2013. Earlier in his career, he led customer brand experience work at Yahoo! US and served as Digital Director and Director of Communication Planning and Social Media at AGENDA, part of WPP.

Academic foundation

His academic background includes a Doctor of Business Administration in Marketing from The Hong Kong Polytechnic University, a Master of Science in New Media from The Chinese University of Hong Kong and a Bachelor of Arts in Creative Media from City University of Hong Kong.

Media and languages

His media work includes presenting programmes for Radio Television Hong Kong (RTHK) and writing the Ming Pao e-Marketing Power column. He works in English, Cantonese and Mandarin.

Teaching and speaking

He has delivered guest lectures and talks for institutions and professional bodies including CUHK, CityU, PolyU, HKU SPACE, General Assembly, the Hong Kong Association of Interactive Marketing and HKTDC.

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Work With Us

Available for corporate training, keynote speaking and consulting in Hong Kong and across Asia.

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