BernieFebruary 18, 2021

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for.

BernieFebruary 16, 2021

Clubhouse Unveils a New Audio-Based Social Media Platform

There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse,.

BernieFebruary 10, 2021

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder.

BernieFebruary 10, 2021

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

In social media marketing, it is important to always stay ahead of the trends and know how to creatively implement engaging marketing strategies. 2020 was a difficult year for brands and marketers.

BernieFebruary 10, 2021

Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

2020 was the year of the coronavirus pandemic. As such, brands and event organizers had to migrate their efforts to the digital space to connect and engage with their audiences. The Oxford.

BernieFebruary 8, 2021

Facebook Is Removing Likes on Pages!

Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove “Likes” from Pages. This means that users will no longer be able to.

BernieFebruary 4, 2021

Latest Marketing Craze: AR Games

Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus’ headsets.

BernieJanuary 28, 2021

「升級網上直播營銷策略」  

網上營銷方法不少,近期最熱門的直播營銷就是其中一種。品牌會邀請網紅、KOL及嘉賓作主持「直播帶貨」。要做一個成功的網上直播,應將其分為直播前、直播中和直播後三個階段。 第一階段:直播前 「開Show劇本」:直播並不是開播後才去想要說或做什麼,其實是應該預先構思好。由於直播沒有「Take2」,於直播前,應準備好一個「開Show劇本」。一個好的營銷直播應該準備計劃好主題及流程、示範用的商品或者道具及設定與觀眾互動的環節。這樣可確保直播過程流暢,以免主持不知道應該說什麼而造成冷場 「策劃全方位宣傳」:除了可以利用Facebook的提示直播功能之外,也可以利用電郵免費向現有的客戶群進行推廣 。另外還有兩個付費網站推介給大家使用,分別是「Eventbrite」及「Meetup」,增加曝光的機會。以往這兩個網站常常用於宣傳及報名面對面的活動,但因疫情關係,現在更多的是Webinar (網上研討會)及網上活動。 準備「Plan B」:最後一點直播前要注意的是要「Plan B」。直播節目隨時會出現突發情況,特別要注意的是主宰直播節目的工具,若直播進行時使用的器材不幸失靈,便會立即中斷整個直播節目,因此就要預先準備好替代的物品。如果直播的是陌生的場地,就必須的確保Wi-Fi或網絡的穩定性,並準備好後備的「Wi-Fi 蛋」,以免因網絡中斷而被逼終止節目。 第二階段:直播中 「即時互動」:開播前一切準備就緒之後,直播中需要注意的是「即時互動」,否則就會跟錄影節目沒有分別了。直播期間可以回應一下讀者的留言,回答他們的問題。建議大家可以用間場式的問答環節,不必留到最後才進行,這樣會來得比較自然。 第三階段:直播後 製作「節目重溫」:完成一個直播後不要忘記「節目重溫」的重要性。你可以修剪一下多餘或者NG的鏡頭再放到平台上。不妨再多作宣傳,讓用心製作的節目可以吸納更多人收看。 星級小貼士 「高汁節目」及「高汁製作」 意即高質素的節目及製作。要做到一個高質素的直播就必須要有好多硬件及團隊配合。過往單純的「直播帶貨」或硬銷的手法未必再能夠吸引讀者收看,必須令受眾覺得有價值才會時間收看,例如一些教學。 多頻道發放 一個直播可以在不同的頻道同步進行,包括Facebook、YouTube及Instagram等等。如果有邀請「KOL」合作的話,亦可以請他們在自己的社交平台進行直播,接觸到更多的受眾。進行多頻道發放時就要留意,記得查看各個平台的讀者留言,不要忽略任何一個平台。在網上有不少可以讓你同時進行多頻道的直播工具,推介大家使用「Restream」,這個工具簡單及容易設定。另外一個推介的是「StreamYard」,它的優點是可以讓你轉換畫面的版面,亦可以讓你邀請其他人一起參與直播。 最後提醒大家,硬銷硬推的「直播帶貨」已經未必可以滿足精明的受眾了,要吸引他們的目光,就必須要製作優質的內容,為他們提供價值,才能成功。

BernieJanuary 26, 2021

More Than Anything, 2020 Has Been a Laborious Year

Most of December is typically spent reviewing the results of social media campaigns in the past year for clients and strategizing their marketing efforts for the next year. Nothing more needs to.

BernieJanuary 25, 2021

What Can I Do If My Marketing Budget Has Been Reduced?

Facebook seems to be testing a “Calendar View” feature on Creator Studio. It schedules and allows backdating of posts. Content marketers should be familiar with this calendar. Before Facebook had this feature,.

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