Other than boredom, the wonderful experience of playing Animal Crossing also attracts people to devote their time to it. And to do so, they designed the game with great details. It’s customized to fit different users’ needs. One example is the dubbing of the animal characters. Although the animals don’t speak human languages and just […]
5 Marketing Tips Inspired by Animal Crossing Read More »
An intensive six-hour online e-marketing session for HKU Business Consulting Practicum students preparing to advise real business brands.
HKU Business Consulting Practicum 2020: Six Hours of E-Marketing Training Read More »
Does the name Alexa ring a bell? How about Siri? Guess what they have in common? With Eliza, Parry, Jabberwacky, Dr. Sbaitso, and Alice? They are all chatbots. A chatbot is a computer program that simulates human conversation on a digital device. It works by entering the user’s word into a computer then pairing them
A Peek on Chatbot’s Past & Future Read More »
Bill Gates wrote an essay in 1996 entitled “Content is king.” He said that “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” It’s indeed happening now. Content marketing is a necessity for any modern brand. It’s a strategic marketing approach. Creating
4 Content Marketing Trends to Watch This 2020 Read More »
Twenty years ago, Netflix tried to sell their company to Blockbuster. But it was declined. In 2010, Blockbuster filed for bankruptcy. In the same year, Toys R Us, the largest toy store chain in Amazon, closed all its online stores. General Motors is a leader of car manufacturing for more than 100 years. GM bail
Top 5 Reasons Why Businesses Fail & How to Avoid Them Read More »
Innovation makes the business world more competitive. From social apps to machine learning, there’s no sign of slowing down. To stay on top, a marketer needs to know the latest innovations in the business. Here are the top 5 business trends marketers need to know in 2020. Business Trend No. 1: The dominance of Video
Top 5 Business Trends in 2020 Read More »
A PayPal invited talk on persuasive digital and social media marketing that earns trust and action without relying on hard-sell tactics.
PayPal Talk: How to Sell Without Hard-Sell in Digital and Social Media Marketing Read More »
A Kaplan Hong Kong Open Day sharing on five digital and social media trends shaping 2019, followed by a lively student discussion.
Kaplan Hong Kong Open Day: Top Digital and Social Media Trends for 2019 Read More »
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