Bill Gates wrote an essay in 1996 entitled “Content is king.” He said that “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” It’s indeed happening now. Content marketing is a necessity for any modern brand. It’s a strategic marketing approach. Creating […]
4 Content Marketing Trends to Watch This 2020 Read More »
Twenty years ago, Netflix tried to sell their company to Blockbuster. But it was declined. In 2010, Blockbuster filed for bankruptcy. In the same year, Toys R Us, the largest toy store chain in Amazon, closed all its online stores. General Motors is a leader of car manufacturing for more than 100 years. GM bail
Top 5 Reasons Why Businesses Fail & How to Avoid Them Read More »
Innovation makes the business world more competitive. From social apps to machine learning, there’s no sign of slowing down. To stay on top, a marketer needs to know the latest innovations in the business. Here are the top 5 business trends marketers need to know in 2020. Business Trend No. 1: The dominance of Video
Top 5 Business Trends in 2020 Read More »
A PayPal invited talk on persuasive digital and social media marketing that earns trust and action without relying on hard-sell tactics.
PayPal Talk: How to Sell Without Hard-Sell in Digital and Social Media Marketing Read More »
A Kaplan Hong Kong Open Day sharing on five digital and social media trends shaping 2019, followed by a lively student discussion.
Kaplan Hong Kong Open Day: Top Digital and Social Media Trends for 2019 Read More »
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