Business Trends

L'Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

L’Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

Train the Trainer aims at upskilling L’Oreal Hong Kong’s beauty advisors by bringing the latest digital content creation knowledge. It is also dedicated to encouraging its application to the My Beauty Club community, specifically to its social and mobile learning app. The training features brand happening, corporate news, and e-Learning modules to keep beauty advisors

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網紅IG賺錢很容易

網紅IG賺錢很容易

你有沒有發現有些時刻,你身邊的IG朋友説話特別認真?比如平日裏那些對某個產品或話題不感興趣的朋友,突然間在IG上非常活躍,也會看到他拿著那些產品,很認真且煞有其事地融入他的生活進行推廣?其實,這些舉止就是俗話説的“賣廣告”。

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Uncover the Magic of Disney+ Content Marketing

Uncover the Magic of Disney+ Content Marketing

Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make

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A Facebook Customer Service Confession Advertising Is Challenging

A Facebook Customer Service Confession Advertising Is Challenging

Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire

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Gain Marketing Expertise by Being Nosy

Gain Marketing Expertise by Being Nosy

Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often

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