At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and […]
Digital Marketing Is the Epitome of Endless Learning Read More »
The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved
Executing Business Strategy in the Online Retail Era Read More »
On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity
Bernie Wong on How Marketers Will Use Video in 2021 Read More »
Cyberport Virtual Career Fair engagement on a career in digital marketing, using practical examples, audience insight and active discussion.
Cyberport Virtual Career Fair: Building a Career in Digital Marketing Read More »
IVE and HKBN Enterprise Solutions engagement on digital marketing career pathways, using practical examples, audience insight and active discussion.
IVE Career Sharing with HKBN Enterprise Solutions: Digital Marketing Pathways Read More »
“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising
What is the Target Number of LIKES for Your Business This Year? Read More »
A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL”
Become a Thought Leader in Your Industry Read More »
There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice – and not fancy, photoshopped photos. It is a type of network based on voice. The app
Clubhouse Unveils a New Audio-Based Social Media Platform Read More »
Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses
Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy Read More »
The social media transfer wave The rise of social commerce Live streaming content AR features Buy Now, Pay Later services While these trends cannot predict how well this year will treat businesses and brands, they can certainly help in developing and executing effective and engaging social media marketing strategies. Bernie Wong dives further into detail
Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021 Read More »
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AI Trainer & Storytelling Trainer | Keynote Speaker | Digital Marketing Consultant
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