網紅IG賺錢很容易
你有沒有發現有些時刻，你身邊的IG朋友説話特別認真？比如平日裏那些對某個產品或話題不感興趣的朋友，突然間在IG上非常活躍，也會看到他拿著那些產品，很認真且煞有其事地融入他的生活進行推廣？其實，這些舉止就是俗話説的“賣廣告”。
Content Marketing
Uncover the Magic of Disney+ Content Marketing
Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make
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A Facebook Customer Service Confession Advertising Is Challenging
Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire
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Gain Marketing Expertise by Being Nosy
Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often
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網店經營入門秘笈：宣傳方法
網店成功將貨品安全送到顧客手上後，就代表訂單完成了。不過要吸引更多的顧客去瀏覽甚至下單，就需要做好宣傳的工作，並與顧客建立一個長遠的關係，網店經營五步曲中的最後一步就是探討應該如何去選擇合適的宣傳方法。
Global e-Commerce Wave of Flexible Payments
You may have heard of the term “pay later” being called out when riding the minibus. With the widespread use of electronic payment systems (EPS), payments are processed with a beep. If someone calls out “pay later,” the worry is if they do not intend to pay at all. The Online Concept of Buy Now,
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Facebook’s Metaverse: If All Goes Well
Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to “The Good and Nice Company, Not at All Evil,” while others have suggested “MySpace” out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook
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網店經營入門秘笈：建立付款方法
建立自己的網店後，便要為網站建立付款方法。在網上平台不能以現金直接交易，以往大多數平台只支援以信用卡付款，但現時很多平台均支援其他不同的收付款方式，商家又應該如何選擇呢？
Falling in Love with Livestreaming
Recently, a seasoned Hong Kong entrepreneur keen to develop a cross-border eCommerce business in the Greater Bay Area consulted us. The economy is picking up with the stabilization of the pandemic. Alongside policy promotion, many entrepreneurs have restarted their business plans. Many “Greater Bay Area” experts are also raring to go. We often give tailored
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