Content Marketing

Is There a Future for Clubhouse’s Social Media Audio Marketing?

Is There a Future for Clubhouse’s Social Media Audio Marketing?

A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by Mr. Bernie Wong. Bernie often joked that talking about trends is like having a fortune told. It is something nice to hear, but that’s about it. He then insisted on putting in place practical […]

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Marketing without Facebook and Google

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can

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Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Do you want to stay on top of the game?  On 22 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Social Media Marketing Next in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “The world of social media is constantly

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eCommerce Insights from Buying a Can of Coke

eCommerce Insights from Buying a Can of Coke

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed.

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Bernie Wong on Social Media Marketing Level-Up Series: Brand Instagram Marketing

Bernie Wong on Social Media Marketing Level-Up Series: Brand Instagram Marketing

Are you looking for an effective way to market your brand on Instagram? On 14 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Live Streaming for Brands in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “In today’s digital world

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A Million-Dollar Class on Customer Personas

A Million-Dollar Class on Customer Personas

Every brand has probably gone through the process of creating “Customer Personas.” For most, this would have been conducted before the launch of a brand or a product or as part of drawing up marketing plans or repositioning one’s customer service. Yet, this important subject is often neglected, sometimes done cursorily or just for show.

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Instagram Affiliate Marketing Is Nothing New

Instagram Affiliate Marketing Is Nothing New

Affiliate marketing has been very popular on Amazon for a while now. It is used by Amazon’s wide range of products. For example, you may be a photography enthusiast and have a website where you share your experience and tutorials on photography. If you wish to earn a little extra money, besides offering spaces for

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Trends in Social Media as an Information Exchange Platform

Trends in Social Media as an Information Exchange Platform

The Arrival of Instagram Bot Facebook announced a series of upcoming developments during its annual F8 Refresh conference. This is a major event that marketers should not miss. The announcements made this year are focused on information services. One of the most important announcements is the launch of Instagram’s Messaging API. It signified the imminent arrival of chatbots on Instagram.

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Bernie Wong on Social Media Marketing Level-Up Series: Live Streaming for Brands

Bernie Wong on Social Media Marketing Level-Up Series: Live Streaming for Brands

The Programme is for: Founders & Entrepreneurs Brand Managers & Directors Marketing Managers & Directors Marketing, Digital/Social Media Marketing, Communication, and Creative Leaders The Programme Outline: What’s a Good Show for Brands 5 Steps for Producing a Good Show! 10x the value of a Live Video Expert Tips for Hiring a Video Agency Tools &

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