BernieFebruary 4, 2021

Latest Marketing Craze: AR Games

Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus’ headsets.

BernieJanuary 7, 2021

「Instagram 增粉要明白的道理」

美圖美照是必需品 製作Instagram帖文時,最基本要配備一張美圖美照。現時很多網店在營運Instagram時,會使用迷你攝影棚拍攝出白地或純色背景的產品照,此類照片雖可突出產品的細節,但其實並不適合用於社交媒體。相片質素高不一定就好看,相反較生活化的圖片其實更適合用於社交媒體上,建議大家使用有場景的地方拍攝,相比起白地背景,會更令受眾投入其中。聖誕節將近,大家可以張貼與節日有關的場景,例如聖誕樹或聖誕老人配上自家品牌的聖誕禮物,既可以宣傳自己的品牌,也可以宣染到節日的氣氛。 貼堂獎勵 我們營運社交媒體時十分著重與受眾的互動,假若有粉絲主動發出有關自己品牌的帖文,不要吝嗇只給「Like」或「Direct Message」答謝對方,而是可以轉發到自己的帳號,例如放在「Story」內。此舉可以鼓勵更多粉絲效法,而發帖文的粉絲的朋友看到帖文後,也令更多人接觸到品牌,增加獲得「Like」的機會。 踩地盤 很多時候品牌之間都會有合作的項目,例如某品牌正與不同藝術家合作舉辦一個藝術展覽,該品牌就在「Story」內分享不同藝術家的作品並「Tag」了對方。其實大家更可以直接「踩地盤」到對方的「IG」內相關的帖文下留言,吸引與之相關的受眾關注自己的品牌,增加曝光機會。 做個「私家偵探」 經營社交媒體是沒有速成的,都必須花時間用心經營。以下就是一個較需時的方法,但絕對值得試試。品牌可以到與自己有著相似業務或風格的社交媒體帳號,查看一下他們的帖文,點進給「Like」或留言者的帳戶,與他們進行互動,記得不要太「Hard Sell」,可以只是介紹一下品牌將會舉行的活動,提高自己的曝光率。 門面擔當 - 執靚個「Bio」 Instagram上的「Bio」,即點開帳戶就見到的主頁面,配上一張獨特的頭像是非常重要,可以令「Potential Follower」對品牌有所記憶。另外於「Bio」內可以放上一條連結,比起品牌主網頁,其實放上產品的連結,更可以增加受眾的購買慾。大家更應該善用「Highlight」的功能,將「Story」放在「Bio」上。例如有品牌很巧妙地用「Swipe Up」直接連結到「Subscription」這個頁面,這樣便可以將「Highlight」變身成為一個按鈕。 獨家Stories 想令到受眾同時「Like」Facebook又「Follow」Instagram,可以在Instagram發佈一些獨家的「Story」,內容可以是一些活動的幕後製作花絮、教學/貼士、測驗/遊戲、獨家的訪問或現時在外國盛行的「Takeovers」,意即品牌邀請一些網紅當一天客席主持,主理Instagram帳號發「Story」。這些獨家的消息都大大增加了受眾「Follow」的誘因。 全天侯搶粉絲計劃 開設新的社交媒體帳號時不必急於求「Like」,應該先創作出5至10篇優質的帖文,令受眾初步認識品牌。其後,便可以在Facebook發出帖文通知現有的粉絲,可以同時 「Follow」Instagram以獲取一些獨家資訊。此「Crossover」方法不限於Facebook或Instagram,更可以應用到Twitter、WhatsApp或Email等等。 總結以上各點,要留住受眾的心是沒有捷徑的,要持續製作優質的帖文,與他們互動才是不二法門。

BernieDecember 8, 2020

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram..

BernieOctober 28, 2020

Instagram – A Review of the Past 10 Years

In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change.

BernieSeptember 7, 2020

Bernie Wong on the Perfect Instagram Advertising Campaign

Instagram is one of the most prominent social media platforms today. It boasts of over 1 billion monthly active users, and it is still continually growing. That is why many brands choose.

BernieAugust 27, 2020

Bernie Wong’s Tip to Sell on Instagram According to Help Smartphone

On 7 June, 2020, Social Stand’s founder, Bernie Wong, was featured on Help Smartphone’s article on experts’ number one tip on how to sell on Instagram. The author, Yoann Bierling, compiled over.

BernieAugust 19, 2020

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online..

BernieAugust 12, 2020

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores.

BernieAugust 4, 2020

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A.

BernieMay 29, 2018

RTHK Free As The Wind Recap

日前Social Stand創辦人兼董事Bernie Wong受邀到香港電台第一台節目-講東講西:符號與影像的年代擔任嘉賓,為大家剖析Digital以及社交媒體世界的最新資訊和有趣分享。雖然大家都會用Social media平台分享生活點滴,但當作為品牌宣傳時,絕對有更多技巧策略需要注意。如在社交媒體廣告上的文字和圖片的應用,更精煉和生活化路線,才能引人入勝,成功吸引target audience留意! 如想了解更多,立即足本重溫:https://podcast.rthk.hk/podcast/item.php?pid=527&eid=114104&lang=zh-CN

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