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Is It the End of Live Marketing?

Is It the End of Live Marketing?

Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Despite the increasing demands, some marketers have woefully commented that the viewership for live streaming is dwindling. This makes it difficult to justify such a video marketing trend. Marketers begin …

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Latest Marketing Craze: AR Games

Latest Marketing Craze: AR Games

Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus’ headsets are not a particularly big seller, its AR technology has helped Facebook catch up with Snapchat. Recently, brands love to use AR games …

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「Instagram 增粉要明白的道理」

「Instagram 增粉要明白的道理」

製作Instagram帖文時,最基本要配備一張美圖美照。現時很多網店在營運Instagram時,會使用迷你攝影棚拍攝出白地或純色背景的產品照,此類照片雖可突出產品的細節,但其實並不適合用於社交媒體。相片質素高不一定就好看,相反較生活化的圖片其實更適合用於社交媒體上,建議大家使用有場景的地方拍攝,相比起白地背景,會更令受眾投入其中。

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but …

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Instagram - A Review of the Past 10 Years

Instagram – A Review of the Past 10 Years

In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change the Instagram app icon to one of its nostalgic logos that many would fondly recall.  Apart from changing the app icon, you probably …

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Bernie Wong on the Perfect Instagram Advertising Campaign

Bernie Wong on the Perfect Instagram Advertising Campaign

Instagram is one of the most prominent social media platforms today. It boasts of over 1 billion monthly active users, and it is still continually growing. That is why many brands choose it as a platform to market their products and services. Bernie Wong, the owner and founder of Social Stand, was featured on an …

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Bernie Wong's Tip to Sell on Instagram According to Help Smartphone

Bernie Wong’s Tip to Sell on Instagram According to Help Smartphone

On 7 June, 2020, Social Stand’s founder, Bernie Wong, was featured on Help Smartphone’s article on experts’ number one tip on how to sell on Instagram. The author, Yoann Bierling, compiled over 30 expert suggestions on how to do just that. According to Bernie Wong, the key to selling on Instagram is to tell brands’ …

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Discover Digital Marketing Insights for the Publishing Industry

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not …

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Buck the Trend: Increase Sales through an Online Pop-up Store

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores showcase the latest trends and inject a breath of fresh air into malls. By and large, they have fairly static offerings. Pop-up stores …

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