Instagram is one of the most prominent social media platforms today. It boasts of over 1 billion monthly active users, and it is still continually growing. That is why many brands choose it as a platform to market their products and services. Bernie Wong, the owner and founder of Social Stand, was featured on an article by The Pinnergrammer which compiled the opinions of experts on what makes the perfect Instagram advertising campaign.

According to Bernie Wong, content on Instagram needs to take an emotional selling approach because of the type of platform it is. Additionally, brands should also look into remarketing.

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