The COVID-19 pandemic has indeed been a difficult time for many businesses all over the world. As such, brands, businesses, and marketers alike have scrambled to find ways to be able to keep themselves afloat. Attest was able to compile the thoughts of experts on what the pandemic was able to teach them. Bernie Wong, the owner and founder of Social Stand, was able to give one of the most important lessons he has learned throughout the course of the pandemic.
According to Bernie Wong, it is important for brands to pursue digital transformation. Consumer behavior will not be reverting back to normal any time soon, so brands and marketers need to learn how to adapt to the “new normal.” Digital transformation is the key to making sure that brands stay afloat during these troubling times.
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