Content Marketing

Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched worldwide. Short film ads have also become an integral part of the branding strategy.  The Hong Kong Association of Interactive Marketing (HKAIM), via its Project Manager Ester Yip, hosted a webinar on “Short Video …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

L’Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

Bernie Wong, the founder of Social Stand Limited, conducted the “L’Oreal Train the Trainer training, Influencer & Thought-leadership for Beauty Industry” last 14 December 2021 from 10:30 AM to 1:00 PM at the W Hotel. The event was organized by the Retail and Education Department of L’Oreal Hong Kong Travel Retail APAC Group. It was …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Uncover the Magic of Disney+ Content Marketing

Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

A Facebook Customer Service Confession Advertising Is Challenging

Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Gain Marketing Expertise by Being Nosy

Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often …

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