Taking a More Humanistic Approach in Your eCommerce Store and Marketing
Bernie WongOctober 6, 2021

Taking a More Humanistic Approach in Your eCommerce Store and Marketing

A recent corporate training session on eCommerce conducted a thorough study on what it takes to optimize the impact of an online store’s product description. Aside from listing the specific details of.

What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror?
Bernie WongSeptember 28, 2021

What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror?

The boy band, Mirror, was invited to unveil Samsung’s new series of mobile phones at its latest press conference. Product launches of this nature are usually targeted at the media. But with.

Does Your Marketing Content Raise Questions?
Bernie WongSeptember 5, 2021

Does Your Marketing Content Raise Questions?

It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media.

Marketing Is Much More than Simply Engaging Popular Celebrities
Bernie WongSeptember 1, 2021

Marketing Is Much More than Simply Engaging Popular Celebrities

Every digital advertiser in Hong Kong is willing to concede defeat when faced with the creativity of LIHKG’s citizens. Recently, rumors are circulating on TVB about the return of a veteran children’s.

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling
Bernie WongSeptember 1, 2021

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.”.

Top Marketing Strategy on YouTube
Bernie WongAugust 23, 2021

Top Marketing Strategy on YouTube

Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels..

Is There a Future for Clubhouse’s Social Media Audio Marketing?
Bernie WongAugust 5, 2021

Is There a Future for Clubhouse’s Social Media Audio Marketing?

A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by Mr. Bernie Wong. Bernie often joked that talking about trends is.

Finding Muk and Tin’s Token of Love
Bernie WongJuly 29, 2021

Finding Muk and Tin’s Token of Love

Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and.

Marketing without Facebook and Google
Bernie WongJuly 19, 2021

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To.

How Much Do You Love Big-Box Stores?
Bernie WongJuly 15, 2021

How Much Do You Love Big-Box Stores?

The influence of the young generation should not be overlooked. Even Kenny Tak Bun Wong has broken with the conventional TVB and moved to a new TV station. His move was embraced.

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