Social Media

Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched worldwide. Short film ads have also become an integral part of the branding strategy.  The Hong Kong Association of Interactive Marketing (HKAIM), via its Project Manager Ester Yip, hosted a webinar on “Short Video …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Uncover the Magic of Disney+ Content Marketing

Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

A Facebook Customer Service Confession Advertising Is Challenging

Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

A Recap on CPA Australia’s Social Selling: Why You Should Care and How to Do It Right

Managing brands through social media requires you to capture the right trends and speak the right language. Last 11th of November, Bernie Wong, Founder of Social Stand, participated in a 1-hour digital workshop about Social Selling, Why You Should Care, and How to Do It Right. The event was organized by the SME Committee of CPA Australia. Yuka Nakasone, …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Gain Marketing Expertise by Being Nosy

Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Bernie Wong x Future of Work: Master Your Social Media Management

Join CPA Australia on their upcoming event – Future of Work – to learn about digital marketing and social media management. It is a 1-hour digital workshop commencing on the 22nd November from 12:00 PM to 1:00 PM. Managing brands through social media requires you to capture the right trends and speak the right language. The SME …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Social Selling: Why You Should Care and How to Do It Right?

When Covid-19 hit the world, social media was already a part of our life. But its implication with us has been greatly increased by the pandemic and its consequential digitization. Last 11 November 2021, #LocFromHome powered by Smartcat went on air for the #GlobalLocLunchDay Conference. It featured a panel discussion about: “Social Selling: Why You …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Facebook’s Metaverse: If All Goes Well

Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to “The Good and Nice Company, Not at All Evil,” while others have suggested “MySpace” out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook …

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