Digital Marketing

Digital Entertainment Leadership Forum (DELF) by Hong Kong Cyberport

Digital Entertainment Leadership Forum (DELF) by Hong Kong Cyberport

Cyberport officially opened its annual Digital Entertainment Leadership Forum (DELF) last 26 August 2022. With the concept of Transcending Entertainment Beyond Reality and Virtuality, Cyberport will give a new metaverse experience from 26 August 2022 to 28 August 2022. The daily DELF forum starts from 9:00 AM to 6:00 PM at Hong Kong Cyberport.  Professor …

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Digital Marketing Power-Up Series (Session 1) - Power of Social Media Content Marketing

Digital Marketing Power-Up Series (Session 1) – Power of Social Media Content Marketing

Do you want to create irresistible content for brands? Bernie Wong will conduct a digital marketing power-up series of workshops on behalf of The Hong Kong General Chamber of Commerce (HKGCC). It is the first in a digital marketing masterclass series. There are five lessons in this series designed to teach students practical digital marketing …

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Hong Kong WordPress Meetup #67: Creating an Endless Brand Content Marketing Theme by Bernie Wong

Hong Kong WordPress Meetup #67: Creating an Endless Brand Content Marketing Theme by Bernie Wong

Last 16 August 2022, Bernie Wong hosted an online conference via ZOOM, covering WordPress core, plugins, themes, and related topics. The event language used was Cantonese. For 1 hour (11:00 AM to 12:00 PM), Bernie facilitated a Q&A, helpdesk, and talk, followed by a general discussion about how to tell a brand story. These include …

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Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Bernie Wong Shares Insights During AIM’s Short Video Marketing on Social Media for Brands

Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched worldwide. Short film ads have also become an integral part of the branding strategy.  The Hong Kong Association of Interactive Marketing (HKAIM), via its Project Manager Ester Yip, hosted a webinar on “Short Video …

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Bernie Wong on Underutilized Onsite Optimization Strategies

Bernie Wong on Underutilized Onsite Optimization Strategies

Last 01 December 2021, Bernie Wong, the founder & owner of Social Stand Ltd, got featured in an article at Nozzle, a computer software company with offices in New York and London. Sarah Norwood posted a question about what is the most underutilized SEO tactic or strategy?  According to Bernie: “When optimized with the right …

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Uncover the Magic of Disney+ Content Marketing

Uncover the Magic of Disney+ Content Marketing

Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make …

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A Facebook Customer Service Confession Advertising Is Challenging

A Facebook Customer Service Confession Advertising Is Challenging

Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire …

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Gain Marketing Expertise by Being Nosy

Gain Marketing Expertise by Being Nosy

Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often …

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