Technology

Tips for Creating an SEO-friendly Website to Increase Traffic

Tips for Creating an SEO-friendly Website to Increase Traffic

Recently, we received requests for client cases, corporate training, or consulting services about operating online stores and eCommerce. Some clients have had their online stores for some time now. With business up and smoothly running, management is keen to expand. SEO is the Crux to an Online Web Store’s Internal Architecture Aside from developing and […]

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eCommerce Insights from Buying a Can of Coke

eCommerce Insights from Buying a Can of Coke

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed.

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What is the Target Number of LIKES for Your Business This Year?

What is the Target Number of LIKES for Your Business This Year?

“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising

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Clubhouse Unveils a New Audio-Based Social Media Platform

Clubhouse Unveils a New Audio-Based Social Media Platform

There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice – and not fancy, photoshopped photos. It is a type of network based on voice. The app

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Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses

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Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

Maisan Leung, assistant corporate marketing director of Oxford University Press, had this to say: “Technology can revolutionise the ways we reach out to our target audience. Educational solution providers like Oxford University Press should harness the power of technology to design great experiences for our learners to accelerate their learning efficacy and motivation.” According to

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That Stack of Unexecuted Marketing Plans

That Stack of Unexecuted Marketing Plans

I’m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you’ll find this a familiar practice. Even if your agency wins a pitch, there may be changes in client preferences. The plan may either be considered or reconsidered to death. Perfectionism may

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Bernie Wong's Tip For Auditing a Brand's Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which

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