Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses can produce their own live shows. The live show was titled: “Upgrading the Web Live Marketing Strategy”.
Bernie Wong’s live show was streamed on Ming Pao’s Facebook and was open to the public. During the event, Bernie discussed the importance of planning and preparation for the live broadcast, what brands should pay attention to when hosting a live broadcast, and how brands can effectively engage with their audiences during the stream. The broadcast was divided into three main parts:
- Before the live broadcast
- During the live broadcast
- After the live broadcast
Live streaming has the potential to bring your brand to the next level. Watch the recap video of the event here and learn all about Bernie Wong’s tips and tricks for producing a successful live streaming show.