Business Trends

L'Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

L’Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

Bernie Wong, Business Trends, Content Marketing / By

Train the Trainer aims at upskilling L’Oreal Hong Kong’s beauty advisors by bringing the latest digital content creation knowledge. It is also dedicated to encouraging its application to the My Beauty Club community, specifically to its social and mobile learning app. The training features brand happening, corporate news, and e-Learning modules to keep beauty advisors …

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Uncover the Magic of Disney+ Content Marketing

Uncover the Magic of Disney+ Content Marketing

Bernie Wong, Business Trends, Content Marketing, Digital Marketing, Social Media / By

Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make …

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A Facebook Customer Service Confession Advertising Is Challenging

A Facebook Customer Service Confession Advertising Is Challenging

Bernie Wong, Business Trends, Content Marketing, Digital Marketing, Social Media / By

Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire …

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Gain Marketing Expertise by Being Nosy

Gain Marketing Expertise by Being Nosy

Bernie Wong, Business Trends, Content Marketing, Digital Marketing, Social Media / By

Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often …

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Facebook’s Metaverse: If All Goes Well

Facebook’s Metaverse: If All Goes Well

Business Trends, Content Marketing, Digital Marketing, Social Media / By

Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to “The Good and Nice Company, Not at All Evil,” while others have suggested “MySpace” out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook …

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