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Did You Gain from Facebook’s Outage?

Did You Gain from Facebook’s Outage?

Facebook had a global outage on the 5th of October, Hong Kong time. Naturally, the losers were Facebook and Mark Zuckerberg. Users could not access Facebook, Instagram, and WhatsApp for six hours. Advertising revenue losses were incurred every minute and second until the outage lasted. Facebook’s share price tumbled, and Zuckerberg lost USD 7 billion …

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Finding Muk and Tin’s Token of Love

Finding Muk and Tin’s Token of Love

Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While …

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Marketing without Facebook and Google

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can …

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Is It the End of Live Marketing?

Is It the End of Live Marketing?

Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Despite the increasing demands, some marketers have woefully commented that the viewership for live streaming is dwindling. This makes it difficult to justify such a video marketing trend. Marketers begin …

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Facebook Is Removing Likes on Pages!

Facebook Is Removing Likes on Pages!

Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove “Likes” from Pages. This means that users will no longer be able to “Like” pages. Instead, Facebook is shifting to “Followers”. The “Follow” function on pages has always been there although it is inconspicuous. This change …

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Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for brand marketing. MeWe has been around since 2012, but it was not until the 2020 United States Presidential elections that the platform rose to prominence. President Donald …

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Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only to have them rejected by this 20% requirement. Even the text of a logo is not spared and counted towards this metric. Facebook …

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Bernie Wong's Tip on Branding a Facebook Page

Bernie Wong’s Tip on Branding a Facebook Page

On 29 July 2020, Bernie Wong, the owner and founder of Social Stand, was featured on an article on Yoann Bierling’s website. The article compiles over 20 tips and tricks from experts in the field of marketing about what it takes to make a great Facebook  page.  Bernie Wong’s one tip for improving the branding …

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Buck the Trend: Increase Sales through an Online Pop-up Store

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores showcase the latest trends and inject a breath of fresh air into malls. By and large, they have fairly static offerings. Pop-up stores …

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