BernieOctober 14, 2020

Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only.

BernieSeptember 10, 2020

Bernie Wong’s Tip on Branding a Facebook Page

On 29 July 2020, Bernie Wong, the owner and founder of Social Stand, was featured on an article on Yoann Bierling’s website. The article compiles over 20 tips and tricks from experts.

BernieAugust 12, 2020

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores.

BernieAugust 4, 2020

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A.

BernieJuly 22, 2020

Is Facebook Outdated?

When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should.

cristyMay 29, 2018

RTHK Free As The Wind Recap

日前Social Stand創辦人兼董事Bernie Wong受邀到香港電台第一台節目-講東講西:符號與影像的年代擔任嘉賓,為大家剖析Digital以及社交媒體世界的最新資訊和有趣分享。雖然大家都會用Social media平台分享生活點滴,但當作為品牌宣傳時,絕對有更多技巧策略需要注意。如在社交媒體廣告上的文字和圖片的應用,更精煉和生活化路線,才能引人入勝,成功吸引target audience留意! 如想了解更多,立即足本重溫:https://podcast.rthk.hk/podcast/item.php?pid=527&eid=114104&lang=zh-CN

cristyFebruary 20, 2018

Digital Marketing Course by Bernie Wong

上次錯過了Bernie的「社交媒體與內容營銷」精讀課程,或是參加後仍覺意猶未盡,想深入了解更多數碼營銷的竅門? 數碼營銷市場發展一日千里,成為各大品牌必爭之地,想在星羅棋布的資訊中突圍而出,絕對要好好掌握數碼平台的最新趨勢和成功要訣。 經濟日報的經濟商學院邀請了Mr. PY Lee、Kenneth Kwok以及Social Stand創辦人兼董事-Bernie Wong教授課程,講者陣容強大。Bernie Wong更負責是次Digital Marketing策略及內容營銷實戰課程的Social Media及Storytelling等部分,以豐富經驗,剖析不同實例的成功模式、具體策略技巧,讓你即學即用,在這個以內容為王的Digital世界中鶴立雞群! 機會難逢,立即報名! Digital Marketing策略及內容營銷實戰課程單元一: (6小時)‧Build Your Brand on Social Media‧Online Marketing Analytics: Meaningful and Measurable日期:2018年3月7日及22日(星期一、三) 單元二: (6小時)‧Create Engaging Content and Storytelling Tips‧Videos in Digital.

cristyFebruary 20, 2018

經濟商學院「社交媒體與內容營銷」精讀課程全場爆滿

日前由經濟日報經濟商學院舉行的「社交媒體與內容營銷」精讀課程,Social Stand創辦人兼董事-Bernie Wong以實戰經驗即場分享,教授大家數碼營銷技巧和竅門,現場觀眾反應熱烈,超過二百人,場面墟冚。觀眾認真且熱情參與課程,專心聆聽,相信大家亦獲益良多;想知道更多專業技巧,請密切留意更多實戰課程詳情!

cristyAugust 24, 2017

Facebook Campaign Planner 廣告策劃評估

很多客戶都會於投放廣告時要求實質的數據,以評估這次的廣告效率,而 Facebook 就推了一個名為 Campaign Planner 的功能,幫助品牌及協作者計劃他們的廣告時,可能有多少回報,透過網址或電郵以便與客戶及同事分享,藉此希望可以以最少的預算達到最佳的果效回報。資料來源:SocialTimes

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