Bernie WongJuly 19, 2021
Marketing without Facebook and Google
Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To.
Bernie WongAugust 1, 2020
Email Marketing and Fax Machine Ads
In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays,.
Bernie WongJuly 30, 2020
A T-Shaped Marketer
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T-shaped marketer? It’s something to do with the vertical and.
Bernie WongJune 24, 2020
How Blue Bottle Coffee Leverages Digital Marketing
Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of.