Marketing without Facebook and Google
Bernie WongJuly 19, 2021

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To.

Email Marketing and Fax Machine Ads
Bernie WongAugust 1, 2020

Email Marketing and Fax Machine Ads

In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays,.

A T-Shaped Marketer
Bernie WongJuly 30, 2020

A T-Shaped Marketer

Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T-shaped marketer? It’s something to do with the vertical and.

How Blue Bottle Coffee Leverages Digital Marketing
Bernie WongJune 24, 2020

How Blue Bottle Coffee Leverages Digital Marketing

Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of.

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