Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can …
In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays, fax machines are obsolete items. People are all doing email marketing instead. However, are you using the same old method like fax machine …
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T-shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively. The vertical part, i.e., the depth of …
Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here. In the past 18 years, Blue Bottle Coffee has transformed from a simple coffee cart into a widely successful market …
How Blue Bottle Coffee Leverages Digital Marketing Read More »
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