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Wake Up! Build the Most Genuine Brand Equity!

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I […]

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Is Facebook Outdated?

Is Facebook Outdated?

When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should bear in mind that both Facebook and Instagram belong to the same parent company. From an advertising view, both are using the same

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RTHK Free As The Wind Recap

日前Social Stand創辦人兼董事Bernie Wong受邀到香港電台第一台節目-講東講西:符號與影像的年代擔任嘉賓,為大家剖析Digital以及社交媒體世界的最新資訊和有趣分享。雖然大家都會用Social media平台分享生活點滴,但當作為品牌宣傳時,絕對有更多技巧策略需要注意。如在社交媒體廣告上的文字和圖片的應用,更精煉和生活化路線,才能引人入勝,成功吸引target audience留意! 如想了解更多,立即足本重溫:https://podcast.rthk.hk/podcast/item.php?pid=527&eid=114104&lang=zh-CN

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Digital Marketing Course by Bernie Wong

上次錯過了Bernie的「社交媒體與內容營銷」精讀課程,或是參加後仍覺意猶未盡,想深入了解更多數碼營銷的竅門? 數碼營銷市場發展一日千里,成為各大品牌必爭之地,想在星羅棋布的資訊中突圍而出,絕對要好好掌握數碼平台的最新趨勢和成功要訣。 經濟日報的經濟商學院邀請了Mr. PY Lee、Kenneth Kwok以及Social Stand創辦人兼董事-Bernie Wong教授課程,講者陣容強大。Bernie Wong更負責是次Digital Marketing策略及內容營銷實戰課程的Social Media及Storytelling等部分,以豐富經驗,剖析不同實例的成功模式、具體策略技巧,讓你即學即用,在這個以內容為王的Digital世界中鶴立雞群! 機會難逢,立即報名! 時間:7:00pm-10:00pm地點:北角渣華道321號柯達大廈2座5樓(鰂魚涌港鐵站C出口)語言:粵語 (輔以英文教材)費用:$4,500 (2018年2月23日前報讀整個課程,每人只需HK$3,800)更多詳情及報名:https://www.etbc.com.hk/e635.html 數碼營銷課程香港是一個專為企業和市場營銷專業人士設計的培訓計劃,旨在幫助他們在瞬息萬變的網絡環境中保持競爭力。這些課程通常涵蓋多個方面,如搜尋引擎優化(SEO)、社交媒體營銷、內容營銷和電子郵件營銷等,教授學員如何制定有效的數字營銷策略,提高品牌知名度和吸引目標客戶。 #digital marketing 課程 #digital marketing 2018 #digital marketing course hk #content marketing香港

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Facebook Campaign Planner 廣告策劃評估

很多客戶都會於投放廣告時要求實質的數據,以評估這次的廣告效率,而 Facebook 就推了一個名為 Campaign Planner 的功能,幫助品牌及協作者計劃他們的廣告時,可能有多少回報,透過網址或電郵以便與客戶及同事分享,藉此希望可以以最少的預算達到最佳的果效回報。資料來源:SocialTimes

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