簡單易學的營銷策略:如何在社交媒體為「品牌説故事」?
瀏覽社交媒體是我們每天與朋友聯繫或解悶時必不可缺的工具。所以對於企業來説,社交媒體是一個創立品牌形象以及進行營銷的理想工具。適當地運用社交媒體可以與客户建立長遠的合作關係,提升客户的忠誠度,反之稍不留神,可能就會犯下以下社交媒體中營銷策略常見的毛病。
簡單易學的營銷策略:如何在社交媒體為「品牌説故事」? Read More »
瀏覽社交媒體是我們每天與朋友聯繫或解悶時必不可缺的工具。所以對於企業來説,社交媒體是一個創立品牌形象以及進行營銷的理想工具。適當地運用社交媒體可以與客户建立長遠的合作關係,提升客户的忠誠度,反之稍不留神,可能就會犯下以下社交媒體中營銷策略常見的毛病。
簡單易學的營銷策略:如何在社交媒體為「品牌説故事」? Read More »
The boy band, Mirror, was invited to unveil Samsung’s new series of mobile phones at its latest press conference. Product launches of this nature are usually targeted at the media. But with such a strong line-up with Mirror, Samsung also arranged for the event to be on “Live Stream.” While such a live broadcast on
What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror? Read More »
LinkedIn recently launched a feature that allows you to compare statistics with your competitors. The information helps you determine the total number of followers, number of new followers, as well as statistics regarding the number of engagement and posts of your competitors. While it is not an earth-shattering feature, it simplifies the work of researching
Is Your Competitor Analysis Done Right? Read More »
As a digital advertising and marketing agency, we have many meetings every day. Such meetings are intended either internally or with clients. For internal company meetings, we do a form of stand-up meetings that last no longer than 30 minutes. It is because we are most afraid of long and inconclusive meets. Recently, Google launched
Calculating the ROI of Marketing Meetings Read More »
It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from
Does Your Marketing Content Raise Questions? Read More »
Marketing Proposals Are Penalized if MIRROR Members Are Includ First, Bernie said that he genuinely appreciates the hard work of these two boy bands. He also appreciates how their managers have painstakingly managed the groups. But what he wants to challenge is for all students and marketing teams to think strategically. That is, instead, simply
Marketing Is Much More than Simply Engaging Popular Celebrities Read More »
In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM. #brand storytelling training
Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling Read More »
Recently, we received requests for client cases, corporate training, or consulting services about operating online stores and eCommerce. Some clients have had their online stores for some time now. With business up and smoothly running, management is keen to expand. SEO is the Crux to an Online Web Store’s Internal Architecture Aside from developing and
Tips for Creating an SEO-friendly Website to Increase Traffic Read More »
Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook
Top Marketing Strategy on YouTube Read More »
The whole city has been following the Tokyo Olympics closely. The outstanding performance of Hong Kong athletes has won the hearts of all Hong Kong people. It is not only the athletes who are giving their all as they compete. The editors of social media brand pages are also working very hard at this time.
Capitalizing on the Olympics Read More »