Business Trends

Does Your Marketing Content Raise Questions?

Does Your Marketing Content Raise Questions?

It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from

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Marketing Is Much More than Simply Engaging Popular Celebrities

Marketing Is Much More than Simply Engaging Popular Celebrities

Marketing Proposals Are Penalized if MIRROR Members Are Includ First, Bernie said that he genuinely appreciates the hard work of these two boy bands. He also appreciates how their managers have painstakingly managed the groups. But what he wants to challenge is for all students and marketing teams to think strategically. That is, instead, simply

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Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.  #brand storytelling training

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Tips for Creating an SEO-friendly Website to Increase Traffic

Tips for Creating an SEO-friendly Website to Increase Traffic

Recently, we received requests for client cases, corporate training, or consulting services about operating online stores and eCommerce. Some clients have had their online stores for some time now. With business up and smoothly running, management is keen to expand. SEO is the Crux to an Online Web Store’s Internal Architecture Aside from developing and

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Top Marketing Strategy on YouTube

Top Marketing Strategy on YouTube

Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook

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Is There a Future for Clubhouse’s Social Media Audio Marketing?

Audio Marketing in 2026: What Replaced the Clubhouse Hype?

Clubhouse’s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader ecosystem of podcasts, video podcasts, clips, subscriptions and community-led shows. What Changed After the Clubhouse Boom? Live rooms were difficult for many brands to sustain

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Finding Muk and Tin’s Token of Love

Finding Muk and Tin’s Token of Love

Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While

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Marketing without Facebook and Google

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can

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