A Few Words

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eCommerce Growth Formula

After a year of transformation, operating online stores is nothing new for SMEs. The same is true even for larger brands alike – which offer

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Which KOL Is the Best?

Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs.

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「社交平台移民潮」

Facebook在成立早期僅屬於朋友之間的互動,但現時逐步發展成為數碼廣告頻道,演算法的出現能夠按照用戶的喜好提供內容,令用戶更能投入其中,與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告,以及私隱度不夠透明而引起不少用戶不滿。

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