A Few Words
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「社交平台移民潮」
Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。
Which type of KOL Should You Choose for Brand Marketing?
Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them
Bernie Wong on Facebook Ad Targeting
On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion
Bernie Wong at Day 2 of the Cyberport Virtual Career Fair
On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021.
Being a Big Brand Is Not Necessarily an Advantage
Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been
Digital Marketing Is the Epitome of Endless Learning
At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work”
