A Few Words
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eCommerce Growth Formula
After a year of transformation, operating online stores is nothing new for SMEs. The same is true even for larger brands alike – which offer
Customers Are Searching for Answers
Yahoo! announced the global closure of “Yahoo! Answers” on 04 May 2021. Yahoo! Knowledge+ in Hong Kong, Taiwan, and other places will also end at
Inspirations from Segmenting Travelers Into 6 Types
I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even
Which KOL Is the Best?
Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs.
開網店前諗清楚： 你的動機是什麼 ？
全球在肺炎疫情的陰霾下，人們都會盡量減少外出，避免人群聚集，不少人都會選擇轉用網上購物平台，造就很多網店的生意都逆市跑贏。如果想開網店，又應該怎樣起步呢 ﹖
「社交平台移民潮」
Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。
