A Few Words
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Executing Business Strategy in the Online Retail Era
The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I
Bernie Wong on How Marketers Will Use Video in 2021
On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How
What is the Target Number of LIKES for Your Business This Year?
“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a
Become a Thought Leader in Your Industry
A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the
Clubhouse Unveils a New Audio-Based Social Media Platform
There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to
Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy
Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December,
