On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity in the foreseeable future.
Pophal collected the opinions of experts on what video-related strategies they will be employing throughout the year and what video-related trends they predict would rise. Bernie Wong discussed the power and potential of live streaming in marketing and how short-form video content, particularly those fifteen seconds in length, will be a prominent trend.
Videos are particularly effective for engaging with users across social media, and this approach was proven effective by Bernie Wong in 2020. According to Bernie, he and his digital marketing team will be focusing on producing high-quality live streaming shows to engage with audiences.
Read the article here.