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Is It the End of Live Marketing?
Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed.

Google: Not Afraid of Being Abandoned by Customers
It is not that terrible for merchants to be abandoned by customers when they are shopping around. Yet probably, the most frightening of all is

Earn Revenue with Podcasting: Audio Marketing Is the New Future
The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of 19%. In 2020, podcast ads

Using Clubhouse as a Lesson in Marketing
There are many hidden experts across social media platforms. The Clubhouse app has seen many high-quality rooms from overseas. In Taiwan, the discussion and sharing

Crosses and True Likes on Facebook
After the previous wave of departures from Facebook, are you still active on MeWe? Aside from gaining users during the initial phase, when everyone jumps

網店經營要一心一意
疫情尚未完結,市民仍然需要保持社交距離,避免與人接觸,不少人選擇網上購物。經營網店需要付出很多心機,又需要付出誠意,除此之外,還有什麼要注意呢 ﹖