The Arrival of Instagram Bot
Facebook announced a series of upcoming developments during its annual F8 Refresh conference. This is a major event that marketers should not miss. The announcements made this year are focused on information services. One of the most important announcements is the launch of Instagram’s Messaging API. It signified the imminent arrival of chatbots on Instagram. The chatbot application on Facebook has become very popular, and it is only a matter of time before this same feature is launched on Instagram. With the rapid development of eCommerce in recent years, coupled with the ability of chatbots to respond to inquiries, you can expect the full functionality of Facebook’s chatbots to be replicated on Instagram, or perhaps with even more powerful features.
A Small Step Forward for WhatsApp Business App
Another important point to note is that the WhatsApp Business app lags behind similar apps in terms of functionality. Although WhatsApp Business Accounts have been launched, their functions are limited. This year’s conference has also announced a key update, where businesses can provide reply options to customers who interact with and send messages to business accounts. Based on independent observations, the functions of WhatsApp’s Business app are fairly limited. What cannot be ignored is the flow of information across social media platforms, and the synergies that can be gained from launching a business on Facebook or Instagram.
Build Your Own Digital Assets
For clients who have an online retail presence, the inboxes of their social media business accounts must have been very lively of late, whether managing inquiries or other aspects of customer service. But apart from focusing on social media, more businesses began to realize that it is necessary to establish real digital assets for their brands, such as users’ email addresses, their websites, and so on. As brands develop their eCommerce strategies, they become more aware of the importance of owning their digital assets. They also understand that social media should not be oversimplified and regarded as their platform. For instance, while it is convenient to open a shop on Facebook or Instagram, it is not the same as owning an online store and customer information. The more convenient and easier the features on social media platforms are to use, the more marketers need to be aware of how to diversify business and marketing risks.
Original Source: https://www.visiongo.hsbc.com.hk/en/article/trends-in-social-media-as-an-information-exchange-platform