開網店前諗清楚： 你的動機是什麼 ？
全球在肺炎疫情的陰霾下，人們都會盡量減少外出，避免人群聚集，不少人都會選擇轉用網上購物平台，造就很多網店的生意都逆市跑贏。如果想開網店，又應該怎樣起步呢 ﹖
「社交平台移民潮」
Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。
Which KOL Should You Choose for Brand Marketing?
This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client.
Bernie Wong on Facebook Ad Targeting
On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected.
Bernie Wong at Day 2 of the Cyberport Virtual Career Fair
On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the speakers for.
Being a Big Brand Is Not Necessarily an Advantage
Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues. They threaten.
Digital Marketing Is the Epitome of Endless Learning
At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope.
The Time for Marketing on Hong Kong’s Clubhouse Is Here!
The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year..
Executing Business Strategy in the Online Retail Era
The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to.
Bernie Wong on How Marketers Will Use Video in 2021
On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video.