Online Press Conference: Zoom or Facebook Live?
Bernie WongJuly 31, 2020

Online Press Conference: Zoom or Facebook Live?

The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the.

A T-Shaped Marketer
Bernie WongJuly 30, 2020

A T-Shaped Marketer

Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T-shaped marketer? It’s something to do with the vertical and.

What’s the Best Way to Study Social Media Marketing?
Bernie WongJuly 22, 2020

What’s the Best Way to Study Social Media Marketing?

I’ve always been asked for the best way to study social media marketing. There are two effective approaches for self-learning. First, you may join and work in an agency. It’s practical because.

Is Facebook Outdated?
Bernie WongJuly 22, 2020

Is Facebook Outdated?

When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should.

Should We Run Ads on Social Media in This Sluggish Market?
Bernie WongJuly 21, 2020

Should We Run Ads on Social Media in This Sluggish Market?

When it comes to a sluggish market, companies tend to cut budgets but keep some for advertising. They aim for the conversion rate when selling their ads. It’s the same situation as.

Effective Tools for Leading a Digital Transformation to Your Company
Bernie WongJuly 21, 2020

Effective Tools for Leading a Digital Transformation to Your Company

Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The.

How Should a Marketer React Under a Gloomy Market?
Bernie WongJuly 21, 2020

How Should a Marketer React Under a Gloomy Market?

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers.

Being KOL is Not an Easy Task
Bernie WongJuly 18, 2020

Being KOL is Not an Easy Task

A KOL just needs to say a few words about the product. With the popularity of the Internet and the extensive use of social media, comments from influencers, also known as KOL.

Marketing Content Should be Different on Facebook and Instagram
Bernie WongJuly 15, 2020

Marketing Content Should be Different on Facebook and Instagram

Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the fact that regardless of the competition, a brand needs more exposure. It’s to reach.

How to Sell a Product in the Right Way Effectively?
Bernie WongJuly 13, 2020

How to Sell a Product in the Right Way Effectively?

Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand.

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