On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected the professional opinion of 15 expert marketers and compiled them to offer guidance as to which strategy is the best one to adopt for Facebook ad targeting. This is what Bernie had to say:
“Targeting the right audience is important, not just in terms of ad setting, but the delivered content as well. An ad targeting and analytic tool will give marketers and brands a more in-depth view of their audiences’ preferences and allow them to develop a definite customer or reader persona. It may also help them uncover customer pain points, which they can study and provide a solution to.”
According to the AdTargeting team, it is particularly important to maximize targeting efforts when advertising in social media. That is why targeting the accurate audience is a vital step to ensuring the success of an ad campaign.
Check out the full article here.