Day: July 21, 2020

Should We Run Ads on Social Media in This Sluggish Market?

Should We Run Ads on Social Media in This Sluggish Market?

When it comes to a sluggish market, companies tend to cut budgets but keep some for advertising. They aim for the conversion rate when selling their ads. It’s the same situation as a restaurant continues sending flyers to attract patrons even though there aren’t many passers-by on the street. The reason behind this is that …

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Effective Tools for Leading a Digital Transformation to Your Company

Effective Tools for Leading a Digital Transformation to Your Company

Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The answer is COVID-19. Digital transformation has been suggested for a long time, but the outburst of COVID-19 has changed the seemingly unsuccessful digital …

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How Should a Marketer React Under a Gloomy Market?

How Should a Marketer React Under a Gloomy Market?

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers may start planning for future programs. As many of the jobs have been postponed, the relevant workforce is also idling. It might be …

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