September 2021

What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror?

Business Trends, Content Marketing, Digital Marketing, Social Media, Social Stand / Bernie Wong

The boy band, Mirror, was invited to unveil Samsung’s new series of mobile phones at its latest press conference. Product launches of this nature are usually targeted at the media. But with such a strong line-up with Mirror, Samsung also arranged for the event to be on “Live Stream.” While such a live broadcast on […]

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Is Your Competitor Analysis Done Right?

Business Trends, Content Marketing, Digital Marketing / Bernie Wong

LinkedIn recently launched a feature that allows you to compare statistics with your competitors. The information helps you determine the total number of followers, number of new followers, as well as statistics regarding the number of engagement and posts of your competitors. While it is not an earth-shattering feature, it simplifies the work of researching

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Calculating the ROI of Marketing Meetings

Business Trends, Content Marketing, Digital Marketing / Bernie Wong

As a digital advertising and marketing agency, we have many meetings every day. Such meetings are intended either internally or with clients. For internal company meetings, we do a form of stand-up meetings that last no longer than 30 minutes. It is because we are most afraid of long and inconclusive meets. Recently, Google launched

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Does Your Marketing Content Raise Questions?

Business Trends, Content Marketing, Digital Marketing, Social Media / Bernie Wong

It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from

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Marketing Is Much More than Simply Engaging Popular Celebrities

Business Trends, Content Marketing, Digital Marketing, Social Media / Bernie Wong

Marketing Proposals Are Penalized if MIRROR Members Are Includ First, Bernie said that he genuinely appreciates the hard work of these two boy bands. He also appreciates how their managers have painstakingly managed the groups. But what he wants to challenge is for all students and marketing teams to think strategically. That is, instead, simply

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Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

Bernie Wong, Business Trends, Content Marketing, Digital Marketing, Social Media / Bernie Wong

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM. #brand storytelling training

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Calculating the ROI of Marketing Meetings

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