Month: September 2021

What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror?

What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror?

The boy band, Mirror, was invited to unveil Samsung’s new series of mobile phones at its latest press conference. Product launches of this nature are usually targeted at the media. But with such a strong line-up with Mirror, Samsung also arranged for the event to be on “Live Stream.” While such a live broadcast on …

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Is Your Competitor Analysis Done Right?

Is Your Competitor Analysis Done Right?

LinkedIn recently launched a feature that allows you to compare statistics with your competitors. The information helps you determine the total number of followers, number of new followers, as well as statistics regarding the number of engagement and posts of your competitors. While it is not an earth-shattering feature, it simplifies the work of researching …

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Calculating the ROI of Marketing Meetings

Calculating the ROI of Marketing Meetings

As a digital advertising and marketing agency, we have many meetings every day. Such meetings are intended either internally or with clients. For internal company meetings, we do a form of stand-up meetings that last no longer than 30 minutes. It is because we are most afraid of long and inconclusive meets.  Recently, Google launched …

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Does Your Marketing Content Raise Questions?

Does Your Marketing Content Raise Questions?

It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from …

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Marketing Is Much More than Simply Engaging Popular Celebrities

Marketing Is Much More than Simply Engaging Popular Celebrities

Every digital advertiser in Hong Kong is willing to concede defeat when faced with the creativity of LIHKG’s citizens. Recently, rumors are circulating on TVB about the return of a veteran children’s show host. However, this report has not yet been confirmed. Many people have already posted suggestions online. One of the suggestions is to …

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Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.  Brand storytelling is an important part …

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