On 4 August 2020, the Hong Kong Association of Interactive Marketing (AIM) organized the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards alongside Create Hong Kong and sponsored by the Government of the Hong Kong Special Administrative Region. This event was created to recognize the exceptional and amazing work of digital marketing teams and agencies in launching digital advertising campaigns under the Support Scheme and to further promote collaboration between digital advertising and publishing agencies. The winners were selected by a professional judging panel among 11 teams composed of highly talented individuals. There was also a public vote for the “My Favorite Digital Advertising (for Publishing) Award” which was opened to the public in June.
The event was held online to comply with the recent safety protocols imposed to curb the effects of the coronavirus pandemic on the general pandemic. Bernie Wong, the owner and founder of Social Stand Limited, hosted the event via livestream.