On 12 August 2020, the article of Bernie Wong, the owner and founder of Social Stand Limited, titled “5 Ways Brands Can Reinvent Their Digital Marketing Strategy”, was featured on the BRANDS Journal website. BRANDS Journal is a UK-based publication that showcases articles by marketing and industry professionals all over the world. The articles featured on the page tackle branding, marketing, and advertising and all of their ins and outs.
For his article, Bernie narrowed down 5 effective ways for brands to reinvent the way they create and execute digital marketing strategies. These are his 5 key points:
- Tell brand story
- Adhere to target audience’s tastes
- Invest in SEO
- Use both social media and content marketing
- Research on competitors
You may read a more in-depth version of Bernie’s tips here: