On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a brand’s public image.
“Businesses should take advantage of any and every platform that is available to them,” Bernie Wong says. The key to using TikTok is to make “real” content, content that is authentic and relatable to audiences.
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