A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” […]
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On 22 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured in an article by Yoann Bierling. The article is titled “What Are The Best Social Media Influencer Niches?”, and Bierling compiled the answers of experts in the social media sphere. This is what Bernie Wong had to say: If
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