The Rise of Commerce, E-commerce, and Social Media It’s nothing new for Alibaba to break sales records on Singles Day. For many quick-thinking people in Hong Kong, apart from getting great deals as consumers, they’re also planning to or have started investing in e-commerce. The pandemic has contributed to a climate of uncertainty. The layoffs […]
Finding New Business Opportunities in E-commerce Read More »
Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles
Bernie Wong at Branding 360: A Discussion on Brand Evolution Read More »
Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read.
Social Media Marketing Echo Chambers Read More »
As part of their thrust to empower SMEs across Hong Kong, the Hong Kong Trade Development Council has launched the Digital Academy: a collection of free digital marketing training courses geared towards helping SMEs learn and develop their skills in digital marketing. With the courses, SMEs are given indispensable digital knowledge, which they can use
Bernie Wong Teaches Digital Marketing for the HKTDC’s Digital Academy Read More »
On 18 November 2020, Bernie Wong, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen
Branding 360: Bernie Wong and the Advantage of Evolving Brands Read More »
The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service
Hong Kong’s Affection for Its Beloved Airlines Read More »
Marketing Strategies Must Be Agile In the digital world, it is common to carry out pilot testing for products or marketing efforts. Remember when Gmail was in beta for several years? For large-scale marketing campaigns, in addition to doing A/B testing on the advertisement itself, and if time permits, I would also suggest for brands
What OmniPork Has Taught Me About Marketing Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
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