Month: November 2020

Finding New Business Opportunities in E-commerce

Finding New Business Opportunities in E-commerce

The Rise of Commerce, E-commerce, and Social Media  It’s nothing new for Alibaba to break sales records on Singles Day. For many quick-thinking people in Hong Kong, apart from getting great deals as consumers, they’re also planning to or have started investing in e-commerce. The pandemic has contributed to a climate of uncertainty. The layoffs …

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Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles …

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Social Media Marketing Echo Chambers

Social Media Marketing Echo Chambers

Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read. …

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Bernie Wong Teaches Digital Marketing for the HKTDC's Digital Academy

Bernie Wong Teaches Digital Marketing for the HKTDC’s Digital Academy

As part of their thrust to empower SMEs across Hong Kong, the Hong Kong Trade Development Council has launched the Digital Academy: a collection of free digital marketing training courses geared towards helping SMEs learn and develop their skills in digital marketing. With the courses, SMEs are given indispensable digital knowledge, which they can use …

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Bernie Wong Speaks About Digital Marketing at the Hong Kong Polytechnic University

Bernie Wong Speaks About Digital Marketing at the Hong Kong Polytechnic University

On 10 October, 2020, Bernie Wong, owner and founder of Social Stand Limited, was invited to speak at the Hong Kong Polytechnic University on digital consumer behavior and brand building on social media. With over 15 years of experience in the field of digital marketing, Bernie Wong is one of the industry’s leading experts in …

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Branding 360: Bernie Wong and the Advantage of Evolving Brands

Branding 360: Bernie Wong and the Advantage of Evolving Brands

On 18 November 2020, Bernie Wong, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen …

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Hong Kong’s Affection for Its Beloved Airlines

Hong Kong’s Affection for Its Beloved Airlines

The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service …

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What OmniPork Has Taught Me About Marketing

What OmniPork Has Taught Me About Marketing

I once ordered an “impossible beef burger” with a friend during a happy hour more than a year ago. My friend did not even know that the burger he ate with relish was plant-based meat. The Impossible brand, which is quite popular overseas, is not as highly raved about as OmniPork’s in Hong Kong. Different …

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