後Clubhouse年代還有沒有聲氣？
今年2月，在疫情下突然暴紅的語音聊天應用程序Clubhouse，在過去兩個月内迅速走下坡，成爲網絡俗稱的“過氣網紅”。
Clubhouse
Is There a Future for Clubhouse’s Social Media Audio Marketing?
A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by Mr. Bernie Wong. Bernie often joked that talking about trends is like having a fortune told. It is something nice to hear, but that’s about it. He then insisted on putting in place practical …
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Earn Revenue with Podcasting: Audio Marketing Is the New Future
The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of 19%. In 2020, podcast ads in the United States amounted to $8.42 million. While podcasts are not very popular in Hong Kong, they have attracted the attention of brands in the United States. Many Americans …
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「社交平台移民潮」
Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。
The Time for Marketing on Hong Kong’s Clubhouse Is Here!
The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year. It was clever for the app to make use of the celebrity effect and exclusivity of being able to join by invite only. …
The Time for Marketing on Hong Kong’s Clubhouse Is Here! Read More »
Clubhouse Unveils a New Audio-Based Social Media Platform
There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice – and not fancy, photoshopped photos. It is a type of network based on voice. The app …
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