Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs. When an agency provides this list, it’s a gamble. If it fits with what the client wants, then, it’s a bingo! To be honest, I am slightly hesitant about entrusting […]
Which KOL Is the Best? Read More »
Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them a list of social media accounts helmed by influential KOLs with a large following, plus others known as “micro Influencers” who have fewer followers to help make up a certain
Which type of KOL Should You Choose for Brand Marketing? Read More »
A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL”
Become a Thought Leader in Your Industry Read More »
Understand Your Strengths Before becoming a KOL, you should understand your strengths. You have to find your key interest. Let everyone remember who you are, instead of becoming a general “netizen” on the internet. Continuous Learning and Development After you understand your strengths and your interests, you should then continue to learn and develop them.
Being KOL is Not an Easy Task Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
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