Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs. When an agency provides this list, it’s a gamble. If it fits with what the client wants, then, it’s a bingo! To be honest, I am slightly hesitant about entrusting …
Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them a list of social media accounts helmed by influential KOLs with a large following, plus others known as “micro Influencers” who have fewer followers to help make up a certain …
Which KOL Should You Choose for Brand Marketing? Read More »
A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” …
A KOL just needs to say a few words about the product. With the popularity of the Internet and the extensive use of social media, comments from influencers, also known as KOL (Key Opinion Leader), on social media have increasingly affected the consumers’ decisions. Is it real that a KOL just needs to say a …
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