Which KOL Is the Best?
Bernie WongApril 29, 2021

Which KOL Is the Best?

Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs. When an agency provides this list, it’s.

Which KOL Should You Choose for Brand Marketing?
Bernie WongApril 20, 2021

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client.

Become a Thought Leader in Your Industry
Bernie WongFebruary 18, 2021

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for.

Being KOL is Not an Easy Task
Bernie WongJuly 18, 2020

Being KOL is Not an Easy Task

A KOL just needs to say a few words about the product. With the popularity of the Internet and the extensive use of social media, comments from influencers, also known as KOL.

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