KOL

Which KOL Is the Best?

Which KOL Should You Choose for Brand Marketing?

Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them a list of social media accounts helmed by influential KOLs with a large following, plus others known as “micro Influencers” who have fewer followers to help make up a certain …

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Which KOL Is the Best?

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” …

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