That Stack of Unexecuted Marketing Plans

That Stack of Unexecuted Marketing Plans

I’m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you’ll find this a familiar practice. Even if your agency wins a pitch, there may be changes in client preferences. The plan may either be considered or reconsidered to death. Perfectionism may […]

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