Month: March 2021

The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year. It was clever for the app to make use of the celebrity effect and exclusivity of being able to join by invite only. …

The Time for Marketing on Hong Kong’s Clubhouse Is Here! Read More »

Executing Business Strategy in the Online Retail Era

Executing Business Strategy in the Online Retail Era

The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved …

Executing Business Strategy in the Online Retail Era Read More »

Bernie Wong on How Marketers Will Use Video in 2021

Bernie Wong on How Marketers Will Use Video in 2021

On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity …

Bernie Wong on How Marketers Will Use Video in 2021 Read More »

What is the Target Number of LIKES for Your Business This Year?

What is the Target Number of LIKES for Your Business This Year?

“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising …

What is the Target Number of LIKES for Your Business This Year? Read More »

Join Our Newsletter!

Sign up for our newsletter and get notified to our latest updates.