Month: April 2021

Inspirations from Segmenting Travelers Into 6 Types

Inspirations from Segmenting Travelers Into 6 Types

I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even without running any statistics, this desire to travel is obvious. Not Just a Marketing Strategy by the Travel Industry Recently, Pinterest conducted a very interesting study. Web searches for travel …

Inspirations from Segmenting Travelers Into 6 Types Read More »

「社交平台移民潮」

「社交平台移民潮」

Facebook在成立早期僅屬於朋友之間的互動,但現時逐步發展成為數碼廣告頻道,演算法的出現能夠按照用戶的喜好提供內容,令用戶更能投入其中,與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告,以及私隱度不夠透明而引起不少用戶不滿。

Which KOL Should You Choose for Brand Marketing?

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client launched a new product and was keen to engage a key opinion leader (KOL) for marketing purposes. What Value Do KOLs Bring? The …

Which KOL Should You Choose for Brand Marketing? Read More »

Bernie Wong on Facebook Ad Targeting

Bernie Wong on Facebook Ad Targeting

On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected the professional opinion of 15 expert marketers and compiled them to offer guidance as to which strategy is the best one to adopt …

Bernie Wong on Facebook Ad Targeting Read More »

Bernie Wong at Day 2 of the Cyberport Virtual Career Fair

Bernie Wong at Day 2 of the Cyberport Virtual Career Fair

On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the speakers for the second day’s morning session titled: Youth Forum: Future Skills and Career Prospect. During the session, Bernie shared his experiences and expertise as …

Bernie Wong at Day 2 of the Cyberport Virtual Career Fair Read More »

Being a Big Brand Is Not Necessarily an Advantage

Being a Big Brand Is Not Necessarily an Advantage

Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues. They threaten to abandon large corporates if they do not comply with their demands. Large companies like Google are forced to add Apple’s mandatory privacy …

Being a Big Brand Is Not Necessarily an Advantage Read More »

Digital Marketing Is the Epitome of Endless Learning

Digital Marketing Is the Epitome of Endless Learning

At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and …

Digital Marketing Is the Epitome of Endless Learning Read More »

Join Our Newsletter!

Sign up for our newsletter and get notified to our latest updates.