SEO (Search Engine Optimization) means the process of growing the quality and quantity of website traffic. The action means increasing the visibility of a website or a web page to users of a web search engine. It’s a service made for increasing the website visibility in a search result. It might be quite mysterious as we don’t know how exactly things are worked out.
I would say that SEO is like joining the Miss Hong Kong Beauty Pageant. What matters is its qualifications and values (i.e., the background and media value). The good qualification to be Miss Hong Kong is having beauty and wisdom. For a website, good qualifications mean having a fast connection speed, rich in content, user-friendly, and search engine friendly. If any of the above is inadequate, there’re still chances for improvement. Adding plug-ins to the website might be a good help. Yoast SEO and Rank Math are two popular plug-ins for websites using the WordPress system. The good qualifications of a website and those refining measures aim at improving the on-site function. That means there are other things to do off-site.
Off-site refinement directly relates to the values of a website. If the website contains great content, there would be greater traffic flow. Hence, a higher chance to be cited by other websites. Once a citation is built, it becomes a backlink. More backlinks mean greater website value. Thus, it’s much easier to be shown up on the first page of a search result. In other words, good content and a larger number of backlinks are workable ways to boost up the website value. If you have good content, try putting them into different social media platforms. It will surely help to build more backlinks. It will also increase the chances of being selected by the search engine.
Does that imply that SEO is simple and easy? Well, as mentioned above, it’s like the Miss Hong Kong Beauty Pageant. That is, you would favor watching all those gossips and the outcome, but not the progress. In actual words, SEO processing is complicated. You may have the patience to learn about the basic background information. Then, eagerly hope for a good result. However, no one would be interested to know the processing of all those technical issues and complex operations. Thus, even if you have some basic knowledge of SEO, it’s best to leave it to an expert.
As for evaluating an expert on being reliable or not, the easiest way is to search the search engine. Judging from the search results, top ranking ones should be more professional and reliable. And for those low rankings or have no appearance, there’s doubt. Yet, SEO competition is fierce, which may lead to great fluctuation in rankings. The expenses for SEO also vary a lot. Be prudent before making any choices. I have contact with two SEO experts, Ringo Li, and Ivan So. They are very willing to educate the public about SEO and frequently share their experience with the public. Pay attention to them if you are interested in the related fields.