Branding

Become a Thought Leader in Your Industry

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” […]

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Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles

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Bernie Wong on Branding in the Age of Social Media

Bernie Wong on Branding in the Age of Social Media

On 8 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, spoke to the members of the Rotary Club of Causeway Bay for their October Joint Presidents’ Meeting. His topic? Branding in the age of social media. The talk was held over ZOOM live conferencing. In his talk, Bernie Wong discussed how

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Made in Hong Kong – Never Say Die Spirit

Made in Hong Kong – Never Say Die Spirit

A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for

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Bernie Wong's Take on Businesses Using TikTok

Bernie Wong’s Take on Businesses Using TikTok

On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a

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Marketing Isn’t Just Selling But Also Branding

Marketing Isn’t Just Selling But Also Branding

Under a sluggish market, it’s important to seize the time for business reform. Also, it’s time to reconsider the effectiveness of the strategy used for a long time in brand marketing. Most of the people will think of the logo when talking about branding, but it goes deeper with the brand persona. Imagine the brand

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