Bernie WongMarch 22, 2021
Executing Business Strategy in the Online Retail Era
The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to.
Bernie WongAugust 19, 2020
Discover Digital Marketing Insights for the Publishing Industry
Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online..
Bernie WongAugust 1, 2020
Email Marketing and Fax Machine Ads
In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays,.