BernieMarch 22, 2021

Executing Business Strategy in the Online Retail Era

The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to.

BernieAugust 19, 2020

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online..

BernieAugust 1, 2020

Email Marketing and Fax Machine Ads

In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays,.

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