Month: October 2021

Falling in Love with Livestreaming

Falling in Love with Livestreaming

Recently, a seasoned Hong Kong entrepreneur keen to develop a cross-border eCommerce business in the Greater Bay Area consulted us. The economy is picking up with the stabilization of the pandemic. Alongside policy promotion, many entrepreneurs have restarted their business plans. Many “Greater Bay Area” experts are also raring to go. We often give tailored …

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Did You Gain from Facebook’s Outage?

Did You Gain from Facebook’s Outage?

Facebook had a global outage on the 5th of October, Hong Kong time. Naturally, the losers were Facebook and Mark Zuckerberg. Users could not access Facebook, Instagram, and WhatsApp for six hours. Advertising revenue losses were incurred every minute and second until the outage lasted. Facebook’s share price tumbled, and Zuckerberg lost USD 7 billion …

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Own Your Path Through E-commerce

Own Your Path Through E-commerce

The After COVID-19 report of McKinsey Global Institute’s Future of Work estimates that 1 out of 16 global workers need to re-skill by 2030. In line with this, the Institute will organize a new training series as supported by HSBC Hong Kong Community Partnership Programme 2021.  “Own My Path” Skills Transformation Training Programme aims to …

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Better Not to Remember What You’ve Learned

Better Not to Remember What You’ve Learned

At the beginning of the year, everyone was very conservative about how businesses would fare. Although our digital marketing business caters to big brands, we have also been affected. On the contrary, inquiries and requests for corporate training have significantly increased. Besides working on expanding online presence, many companies have put more emphasis on equipping …

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Taking a More Humanistic Approach in Your eCommerce Store and Marketing

Taking a More Humanistic Approach in Your eCommerce Store and Marketing

A recent corporate training session on eCommerce conducted a thorough study on what it takes to optimize the impact of an online store’s product description. Aside from listing the specific details of the products, it is also important to pay particular attention to the photos and product descriptions. It is for buyers to better understand …

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簡單易學的營銷策略:如何在社交媒體為「品牌説故事」?

簡單易學的營銷策略:如何在社交媒體為「品牌説故事」?

瀏覽社交媒體是我們每天與朋友聯繫或解悶時必不可缺的工具。所以對於企業來説,社交媒體是一個創立品牌形象以及進行營銷的理想工具。適當地運用社交媒體可以與客户建立長遠的合作關係,提升客户的忠誠度,反之稍不留神,可能就會犯下以下社交媒體中營銷策略常見的毛病。

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