網店經營入門秘笈：建立付款方法
建立自己的網店後，便要為網站建立付款方法。在網上平台不能以現金直接交易，以往大多數平台只支援以信用卡付款，但現時很多平台均支援其他不同的收付款方式，商家又應該如何選擇呢？
October 2021
Falling in Love with Livestreaming
Recently, a seasoned Hong Kong entrepreneur keen to develop a cross-border eCommerce business in the Greater Bay Area consulted us. The economy is picking up with the stabilization of the pandemic. Alongside policy promotion, many entrepreneurs have restarted their business plans. Many “Greater Bay Area” experts are also raring to go. We often give tailored …
Did You Gain from Facebook’s Outage?
Facebook had a global outage on the 5th of October, Hong Kong time. Naturally, the losers were Facebook and Mark Zuckerberg. Users could not access Facebook, Instagram, and WhatsApp for six hours. Advertising revenue losses were incurred every minute and second until the outage lasted. Facebook’s share price tumbled, and Zuckerberg lost USD 7 billion …
Own Your Path Through E-commerce
The After COVID-19 report of McKinsey Global Institute’s Future of Work estimates that 1 out of 16 global workers need to re-skill by 2030. In line with this, the Institute will organize a new training series as supported by HSBC Hong Kong Community Partnership Programme 2021. “Own My Path” Skills Transformation Training Programme aims to …
Better Not to Remember What You’ve Learned
At the beginning of the year, everyone was very conservative about how businesses would fare. Although our digital marketing business caters to big brands, we have also been affected. On the contrary, inquiries and requests for corporate training have significantly increased. Besides working on expanding online presence, many companies have put more emphasis on equipping …
網店經營入門秘笈：如何入貨
疫情尚未完結，市民仍然需要保持社交距離，避免與人接觸，不少人選擇網上購物。經營網店需要付出很多心機，又需要付出誠意，除此之外，還有什麼要注意呢 ﹖ 其實經營網店大致可分為五步曲，而第一步便是要學會如何入貨。
Taking a More Humanistic Approach in Your eCommerce Store and Marketing
A recent corporate training session on eCommerce conducted a thorough study on what it takes to optimize the impact of an online store’s product description. Aside from listing the specific details of the products, it is also important to pay particular attention to the photos and product descriptions. It is for buyers to better understand …
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簡單易學的營銷策略：如何在社交媒體為「品牌説故事」？
瀏覽社交媒體是我們每天與朋友聯繫或解悶時必不可缺的工具。所以對於企業來説，社交媒體是一個創立品牌形象以及進行營銷的理想工具。適當地運用社交媒體可以與客户建立長遠的合作關係，提升客户的忠誠度，反之稍不留神，可能就會犯下以下社交媒體中營銷策略常見的毛病。
